course design for non-fiction authors
As an author, you’ve poured your expertise and passion into crafting a valuable resource for your readers. Let’s turn your book into a transformative learning experience that generates more value for your readers and more impact (and revenue) for you.
Who I WORK WITH
MISSION-DRIVEN AUTHORS
Mission-driven, non-fiction authors of career, business, and personal development titles
ACADEMICS & THOUGHT LEADERS
Academics and thought leaders making a name for themselves in their area of expertise
How we’ll work together
We start with a complimentary consultation. We’ll discuss your specific needs, time constraints, and budget and make a recommendation for your best path forward. My flexible packages are tailored to you; we can create anything from a companion workbook to an interactive online course to a facilitator/coach certification program to live workshops or podcasts (or any number of other learning experience configurations).
Then, I and my learning design and production partners create your learning experience in three phases:
Phase 1:
Learning Experience Development & Content Review
We start with a collaborative session to understand your book’s core concepts, target audience, and your vision for the accompanying learning experience. We do a thorough review of your book and any ancillary content with an eye towards refining existing exercises and identifying gaps we might fill with new ones.
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This phase wraps up with…
- A detailed inventory of existing content
- Expert notes on how to leverage existing exercises and recommendations for where to insert new ones to support the reader comprehension
Phase 2:
Custom Learning Experience Strategy, Design & Production
In this phase, we build a strategy and detailed blueprint for your learning experience and produce all supporting assets.
Our knowledgeable learning experience architects and instructional designers create a detailed plan for guiding your readers through the concepts in your book. We develop customized exercises, activities, and learning materials that align seamlessly with your book’s content. Our design documents are durable but flexible and can be used to update your learning experience as your goals evolve over time.
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This phase also includes…
- Interviews with you, readers, and other relevant subject matter experts
- Design and production of all supporting learning assets to enhance the learning experience. This might include interactive quizzes, worksheets, video tutorials, audio guides, or other learning materials.
Phase 3:
Learning Experience Launch & Promotion
Once your learning experience is ready, we develop a communications plan and assets to help you launch and promote it to your existing audience and beyond, maximizing its visibility and impact. We also help you choose and set up a dedicated learning platform to deliver your learning experience, providing a user-friendly interface for your audience to access the content and materials.
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You’ll get…
- Program set up on your learning platform, including training on how to use it
- A step-by-step communications plan, including how to talk about and promote your new learning experience and key communications to send to readers
Frequently Asked Questions
What is a learning experience?
We use the term “learning experience” as a catchall for an educational experience that centers the learner and their needs. The way in which that experience is delivered can be quite variable depending on those needs. It could be a lecture in a classroom. Or a self-study workbook. Or an interactive online course or program with or without facilitator support. It could happen in a school or a museum. In a boardroom or Zoom room. Or even outside in the woods! As long as it nurtures the learner and helps them internalize and apply the knowledge they seek.
Why do I need a learning experience for my book?
Here are some of the benefits we hear from authors we’ve worked with.
- Enhanced Reader Engagement: Give your readers access to your coaching without having to spend time coaching them! Your learning experience will deepen your readers’ understanding and engagement with your book and give them the guidance they need to put your book’s concepts into practice.
- Additional Revenue Stream: Generate additional revenue by offering a premium workbook or course alongside your book, catering to readers who seek a more immersive learning experience.
- Extended Impact & Reach: Reach new audiences, expand your reader base, and build your email list by offering a comprehensive learning package that appeals to diverse learning styles and preferences. You can even use the learning experience as a marketing tool to promote the release of your book or paperback edition.
- Establish Authority: Position yourself as an authority in your field by providing valuable educational resources that go beyond the pages of your book.
- Update and Clarify Concepts: Ever wish you could make changes to your book after it’s printed? Let us add new concepts or clarify existing ones in your custom learning experience.
How long will this take?
Learning experience development and launch time is variable depending on the complexity of the learning experience solution you choose. Two to three months is a good place to start though. If you need something faster, let us know and we’ll come up with a solution that fits your timeline!
What’s the investment?
Budgets and time investment vary widely depending on the length of your book, your objectives, and the complexity of your learning experience (for example, are we creating a static workbook or an interactive online course with video, audio, animations, etc?). We can discuss your options in an initial complimentary consultation.
Will I have to spend time maintaining my learning experience after launch?
That’s entirely up to you! There are solutions for every situation—from completely hands off (like a workbook) to full engagement with your readers and learners in an interactive online course and community.
BRANDS & Books I’ve Worked With
Your readers are waiting.