“I was less than two years out of a divorce and just laid off. It felt like this massive clean slate. It was kind of intimidating. That’s a big decision to make: Where do you want to go from here?” –Lara Banker
Marketing expert (and adventurer) Lara Banker shares how she reinvented work and life after being laid off from a job she thought was exactly what she wanted.
More About Lara:
Lara Banker is a marketing expert with 10+ years of experience, specializing in digital marketing and analytics. She has participated as a guest writer for many marketing publications and invited to speak across the country on social media and digital strategy. In addition to her love of numbers, Lara is an advocate for eliminating “slimy” marketing and spreading marketing for good. She is a firm believer in the “people first” business model, which harnesses the power of caring for one’s team as the foundation for a profitable company. When she’s not immersed in spreadsheets, you can find her in nature. It’s not hard to fall in love with the beauty of the Pacific Northwest and she takes advantage of the mountains every chance she gets.
Highlights
- The strange location in which Lara’s former employer told her she was being laid off from her dream job – and how losing her “dream job” put her on the path to being her best self
- The community of women who rallied around Lara when she got laid off and why sharing stories with them was so healing
- How suddenly having a bunch of free time on her hands helped Lara get clear about her priorities and how she wants to spend her time
- The voice memo that Lara left for herself during a difficult time and the clues it gave her that something had to change
- How Lara sold all of her stuff and hit the road in a converted van to figure out what was next (and what she named the van!)
- The series of unfortunate events that almost caused Lara to abandon her journey when she’d only been on the road for a week
- The “love at first sight” moment that helped Lara decide where to live and work after 18 months on the road
- How growing up as an expat overseas changed the way Lara thinks change and belonging
Resources Mentioned in This Episode
Connect with Lara: Website (Personal) | Website (Business) | LinkedIn | Instagram
Thank You for Listening!
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